The step by step guide, the secrets and best practices of product/service testing

Expected Outcomes:

• Understanding research needs relating to product testing
• How to conduct concept product tests?
• How to conduct New Product Development, Line Extension and re-launch research projects?
• Round Robin research designs
• When and how to use monadic and sequential monadic tests?
• How to present results on product tests effectively?
• Advance methodologies for product tests – Sensory, STM for FMCG/non-FMCG products and Conjoint Analysis - who are the leading suppliers of these studies?
• How to conduct packaging test?

Who should attend?
Market Researchers, Marketing Department, Human Resource Department

Duration of Course – 3 Days

Detail Course Outline

Day 1

• Understanding the research background and objectives
• Product development life cycle
• Why conduct concept and product test and its relevancy to trial and repeat purchase
• Complete research process, from NPD to tracking of performance
• Research methodologies for different stages of product life cycle
• Idea Generation – Qualitative
• Concept screening and testing
• Concept test

Day 2

• Product tests – Blind vs branded tests
• In-home product placements vs Central Location Tests
• Round Robin Design
• Monadic or sequential monadic tests
• How to conduct New Product Development tests?
• How to conduct Line Extension tests?
• How to conduct Product Re-launches tests?
• How to conduct packaging tests?

Day 3

• Sensory tests for F&B products
• Sales Estimation Simulation for the FMCG and non-FMCG products - who are the leading agencies for these types of research projects
• Conjoint Analysis
• Brand equity and the after event of concept/product tests
• Brand health
• How to write a proposal for Concept Product Testing?

For more information, contact info@ao2consulting.com